Apture - Nerd Stalker #15
We interview Tristan Harris CEO of Apture in San Francisco. Tristan is an incredibly bright guy, you talk to him for a bit and your eager to go try Apture out. They have created an incredibly easy to use web based editor for sites to add a rich multimedia type of experience. You do all this by highlighting or selecting areas of your site and Apture literally does the rest.
Tristan compares the Apture process to painting a story in a much deeper enriching way. A great point he makes in the interview is the comparison of remembering Microsoft Encarta and what a rich "multimedia" like experience cdroms gave us back in the day, an experience we have been missing on the web. Tristan says that Apture is delivering this rich experience for the web now and I have to say that I agree with him.