Daily deals hold the promise of serendipity, discovery, mystery and surprising value. They can also be addictive, and can re-set consumers’ expectations about price and value. Ten one-night stands does not make a “relationship.” Fortunately there are now plenty of integrated marketing and communications tools, platforms and analytics to enable savvy marketers, shopkeepers and brands to stay out of trouble. We will explore basic ways to turn crack cocaine into customer goodness and solid, profitable new relationships. Moderator: Dana Oshiro, Senior Analyst and Publishing Strategist, NetShelter Panelists : - Lilia Martinez-Coburn, VP Product of BluLabel - Jeremy Geiger, President of Retailigence - Chris Silva, Industry Analyst, Mobile of Altimeter Group - Laurence Marks, Chief Revenue Officer, ChoozOn