Consumers don’t want to engage with brands on Facebook and Twitter

""The headline could read “Consumers don’t want to engage with brands”. But brands do want to engage with consumers so it’s going to happen.

A provocative statement perhaps but one that we should take to heart. I would take it one step further and postulate that consumers don’t even want to be called consumers. What I mean specifically is that they might want to buy a BMW, but they don’t immediately want to be put in the category and marketing bucket of BMW-owner. They might want to grab a Starbucks coffee on the way to work but that shouldn’t immediately default them into the ‘high-end coffee purchaser’ category. If we do think of ourselves in this way it is because we are aware of marketing and how it works."" - Select the image to read more


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