Amazon's #Alexa now lives in a new lamp from GE

Amazon's Alexa now lives in a new lamp from GE

It wasn't long after Amazon introduced Echo, its smart Bluetooth speaker powered by the Alexa voice assistant, that it became clear the company was interested in more than just selling Echo. Since then Alexa has found its way into other devices, including a robot vacuum, a smiling robot, and now the first lighting product has been embedded with that helpful, if somewhat monotone voice.


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