How Small Businesses Can Use Video

SCORE Releases Infographic on Video Marketing for Small Businesses

Image courtesy of SCORE

Who isn't trying video today. Barrier to entry is as simple as a smartphone but what videos should a small business focus on? Businesses are creating cost-effective promotional videos in a range of categories, including explainers, product demos and testimonials, and these videos are performing well with customers on small business websites and social media pages. Below are some stats on videos that can help you tell your story.

Key Takeaways

Videos resonate with consumers:
  • 71% of consumers made a purchase after watching an online video about local products and services, according to one survey.
  • Four times as many consumers would rather watch a video about a product than read about it.
Videos boost marketing ROI:
  • Including videos in email marketing increased click-through rates by 96%.
  • Videos improve Search Engine Optimization rankings. Videos were 50 times more likely to land on the first page of Google search results compared to text-based content.
  • 87% of survey respondents had a positive ROI with digital video.
Successful videos can be produced on small business budgets:
  • The greatest number of videos (16 per month) were produced by companies in the lowest revenue bracket (less than $5 million).
Shorter videos perform better:
  • Videos shorter than 90 seconds kept 53% of viewers watching until the end, compared to videos longer than 30 minutes, which retained only 10% of viewers.


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Comments

Teresa said…
Videos can attract more people in a short time. If the videos are up to the mark, it is a positive thing for the business. But it can backfire for certain customers. You can learn about more business strategies which will help you to enhance your business. You can try the best business podcasts.

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