LEGOLAND Florida Debuts North America's First Virtual Reality Roller Coaster Adventure #BuiltForKids
Brick fans, start your engines! The newest attraction at LEGOLAND® Florida Resort combines roller coaster thrills with virtual reality (VR) technology to put guests in the center of an action-packed road rally where the laws of physics and aerodynamics only loosely apply.
Now open at the multi-day vacation destination, The Great LEGO® Race invites guests into a virtual world where they’re the star of a rollicking race against several LEGO minifigure competitors — all while taking an exciting roller coaster ride.
Wearing optional VR headsets while riding the roller coaster, guests experience the point of view of a LEGO race car driver with action taking place in every direction — up, down, forward, backward and all points in between — in a dazzling environment where everything is made of LEGO bricks.
The wild and wacky race pits guests against a LEGO pirate, wizard, surfer, trendsetter and pharaoh driving brick-built vehicles like a rocket-powered windsurfing rig, a stylish scooter fueled by espresso and an ornately canopied bed (called a “litter”) carried by mummy servants.
The adventure begins as guests step through the ride’s bold new entry portal, which features giant versions of several minifigure racers and their custom LEGO vehicles. The nearby queue is filled with colorful graphics representing each of the five racing teams, with themed elements to entertain waiting riders and video screens demonstrating the virtual reality experience.
Once guests are dispatched aboard the ride vehicles, sophisticated technology syncs the virtual visuals with the roller coaster’s twists, turns, drops and climbs, creating an all-new experience filled with action, surprises and humor — an experience only LEGOLAND could create.
Developed under the supervision of Merlin Magic Making, the company’s global creative and delivery division, The Great LEGO Race is the first virtual reality roller coaster experience designed for kids and represents the first time the LEGO brand and minifigure characters have been integrated with the state-of-the-art technology in a theme park attraction.
“The Great LEGO Race was inspired by the way kids play with LEGO toys at home,” said Candy Holland, senior creative director for Merlin Magic Making. “It’s a unique LEGO adventure that lets kids enter an epic, imaginary world made entirely from LEGO bricks, featuring a host of different themes and fun LEGO characters all mixed up together.”
A preview of the VR experience is available through MackMedia’s Coastiality mobile app (www.coastiality.com/en/) for iOS, Android and Oculus devices from the App Store, Google Play and the Oculus Store. It’s free to download and can be enjoyed with or without a VR headset.