When to Quantify When to Qualify #failcon


Qualitative vs Quantitative Data by adolfo
Hiten Shah, KISSmetrics
Christina Holsberry, Facebook

Metrics and user testing; both take a lot of time, energy, and training; and most startups simply don't have time for both. But using the wrong data at the wrong time can ruin you. Join our debate between two leaders in the field as they discuss the value of both types of data, common mistakes people make, and how it can be used in your startup.

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