Ford's "Go Further" Pop-Up in SF features Sustainability and Good Food

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Greg Viloria aka @SocialGreg interviews Paul Liao of the Ford Go Further Marketplace Pop-up at 685 3rd St in the heart of SF SOMA.“Go Further Marketplace in San Francisco is an effort to demonstrate the steps Ford and other key partners are taking to deliver smart and green products. Partners help share similar messaging within the retail space in a fun, exciting way and the result is an increased awareness and consideration of Ford and our partner's products. Culinary demonstrations assist in the story telling by showing how materials we use in our vehicles are some you may already have in your refrigerator at home. ”   Travis Calhoun, marketing development manager-Ford West Coast market area, told Nerd Stalker. “(The) Go Further Marketplace in San Francisco is an effort to demonstrate the steps Ford and other key partners are taking to deliver smart and green products. Partners help share similar messaging within the retail space in a fun, exciting way and the result is an increased awareness and consideration of Ford and our partner's products. Culinary demonstrations assist in the story telling by showing how materials we use in our vehicles are some you may already have in your refrigerator at home. ”

The theme for this Pop-up is sustainability. Most of the Ford C-max's interior components are biodegradable and are made from products such as soy beans, plastic bottles and even jeans. They even cook with some of the food products found in the Ford C-max energi they have on display there. On closing day, July 22, they will have an Iron chef competition with some notable SF chefs. Give it a visit before they shut down as there are some great displays from sponsors like Joos, Sunpower, and Izze.

We also recommend that you check out this link for more information on Ford Motor Company's sustainability efforts.

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