Atmel Builds Their IoT Ecosystem Through Startups & Education

We follow a lot of the chip companies as they position for chunks and pieces of the IoT landscape. The players are the chip gorillas - Intel, Samsung and some are part of the ARM consortium. The chips or ICs lay the foundation for creativity in the IoT space and low power is the key. Some brands do it through education and some through engaging the IoT startup community and others both. Atmel seems to have a handle in the "both" category. We catch up with Atmel's Bob Martin and he takes us through some highlighted IoT Atmel-using startups at a recent Maker Faire.

"It's Not About us (Atmel) but the Makers" - Bob Martin