IMPROVING #UX WITH PIXAR’S 22 RULES OF STORYTELLING

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Improving UX with Pixar's 22 rules of storytelling - InVision Blog

A few years ago, Emma Coats took to Twitter to share 22 rules she learned about storytelling during her time as a Pixar storyboard artist. The rules are "a mix of things learned from directors and coworkers at Pixar, listening to writers and directors talk about their craft, and via trial and error in the making of my own films," she later wrote in a blog post.

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