Geo-Loco Talk: Daily Deals Suck! Why and What to Do about It

Daily deals hold the promise of serendipity, discovery, mystery and surprising value. They can also be addictive, and can re-set consumers’ expectations about price and value.  Ten one-night stands does not make a “relationship.” Fortunately there are now plenty of integrated marketing and communications tools, platforms and analytics to enable savvy marketers, shopkeepers and brands to stay out of trouble. We will explore basic ways to turn crack cocaine into customer goodness and solid, profitable new relationships.


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