The Great Indoors Talk Geo-Loco Conference

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The Great Indoors: the Future of Indoor Location Based Services and Advertising Retailers have spent decades perfecting concepts such as “drive aisle” and “shopping experience.” Should we simply toss that out? How can we look at apps and services “in-store” Just because “we can” does not mean “we should. We will explore tactics to stay away from “creepy” and flip the consumer engagement. This will create better “opt-in” and welcomed suggestions right “from within” the store or venue.

Moderator: Mike Boland, Senior Analyst of BIA/Kelsey
Panelists: - Ankit Agarwal, CEO of Micello - Marc Kleinmaier, Business Development – LBS, Lifestyle & Gadgets at Nokia - Doug Galen, Chief Revenue Officer of shopkick - Tom Owen, Business Development, EveryScape.

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