Amazon's Phone May Flame Out but is Still a Sure Fire Success
[ Guest Post by IMD's Mike Wade] With the recent launch of retail giant Amazon's new smartphone, experts are speculating as to whether it will radically change the telecommunications industry as the company has done to publishing, or if its Fire phone will fizzle out the way Facebook's recent product did. I don't think that the Amazon Fire phone will enjoy hot sales initially, but Amazon's venture into the industry will eventually ignite innovation and consumers will warm up to its benefits.