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Showing posts with the label AR

Celebrating #ScienceFictionDay with US Navy Technology Development

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Four Science Fiction-like Technologies that the US Navy is Developing and Researching   Photo Courtesy of Navy Office of Community Outreach (NAVCO) (Editor: We are pleased to share an article from the Navy Office of Community Outreach, originally published here .) By David Smalley, Office of Naval Research LASERS From the 1930s on, science fiction comics, books and movies had plenty of futuristic portrayals of “ray guns” shooting some kind of mysterious energy. Decades later, Star Wars and Star Trek helped captivate millions more with the idea. But all along, the Office of Naval Research has been steadfastly developing the real thing. Starting in the 1950s, ONR sponsored research that ultimately led to the first “lasers” (light amplification by stimulated emission of radiation). Today, ONR is working on high-energy, solid-state laser weapons. The Laser Weapons System (LaWS), a prototype, was fitted on a ship in the Arabian Gulf in 2014 and proved the ability ...

Watch AR/VR at the OMMA Now

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OMMA gives your AR/VR Panels for Marketers Live [ View the story "Scenes from the OMMA VR/AR" on Storify ] At the Online Marketing Media Awards (OMMA) VR/AR they explore how marketers will take Virtual and Augmented Reality from this mind-altering novelty phase into an opportunity to enrich branding, deepen consumer relationships and maybe even sell a couple things along the way. Watch it live now!

What If You Added A Story To Pokemon Go

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Robert Pratten Talks About the Current & Future of  Pokemon Go, AR & Transmedia AR and Transmedia Storytelling Could Add More to PokemonGo (photo courtesy of Transmedia Storytellers Ltd.) What if you were one of the Pokemon being hunted and captured as part of an adventure story that gets unfolded and retold every second? That is what Augmented Reality (AR) and Transmedia storytelling is all about. We talk with Rob Pratten , transmedia expert and founder and CEO of Transmedia Storytelling Ltd., about how AR can enhance transmedia storytelling if done right. He discusses that we think of Augmented Reality visually but challenges us that AR can be effective with other of our senses. Rob also gives some comment on the latest AR hit - Pokemon Go. Check out our interview with Rob below.

Augmented Reality to Make Your Drone VLOS Compliant

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Epson's Michael Leyva Discusses Compliance Solutions Under the New FAA's Visual Line of Sight Rule  Epson's Proposed VLOS Solution On June 21, the FAA announced the new small drone rules (under 55lbs) aka Part 107  which take effect August 29. One of the operational limits is maintaining Visual Line of Sight (VLOS).  Under the new rules, pilots must always remain within visual line of sight of the drone — something that typically prohibits any kind of long-distance drone use, including even the most basic delivery drones though Amazon is still allowed to continue to study the delivery service  potential. One solution that will provide data and maintain line of sight are Augmented Reality glasses like the EPSON Moverio BT-200/300. We speak with Michael Leyva, Product Manager of New Product Innovation, who will speak about the possibilities of solutions in partnership with DJI. Check it out!