Nerd Stalker

Love cruises? Love Startups? Well, you can do both. Today, marks the maiden voyage of Unreasonble At Sea where 14 entrepreneurs travel through 14 countries over a 100 day period. Unreasonable At Sea is a mentor-driven accelerator for tech-entrepreneurs who desire to take their ventures into new international markets, and they choose to work exclusively with entrepreneurs working on social and environmental challenges.  These entrepreneurs have been chosen because their ideas will help the global challenges affecting the world. 

We interview Tristan Harris CEO of Apture in San Francisco. Tristan is an incredibly bright guy, you talk to him for a bit and your eager to go try Apture out. They have created an incredibly easy to use web based editor for sites to add a rich multimedia type of experience. You do all this by highlighting or selecting areas of your site and Apture literally does the rest. Tristan compares the Apture process to painting a story in a much deeper enriching way. A great point he makes in the interview is the comparison of remembering Microsoft Encarta and what a rich "multimedia" like experience cdroms gave us back in the day, an experience we have been missing on the web. Tristan says that Apture is delivering this rich experience for the web now and I have to say that I agree with him.

Another quick video interview (2:30 mins) from the Mashable Monthly SF party, we speak with Baynote Sales Development rep Krystel Ariel. The Baynote Collective Intelligence Platform™ delivers on-demand recommendations and social search for websites. Businesses use Baynote to automatically display the best content and products to website visitors.