Ford's "Go Further" Pop-Up in SF features Sustainability and Good Food
Greg Viloria aka @SocialGreg interviews Paul Liao of the Ford Go Further Marketplace Pop-up at 685 3rd St in the heart of SF SOMA. “ Go Further Marketplace in San Francisco is an effort to demonstrate the steps Ford and other key partners are taking to deliver smart and green products. Partners help share similar messaging within the retail space in a fun, exciting way and the result is an increased awareness and consideration of Ford and our partner's products. Culinary demonstrations assist in the story telling by showing how materials we use in our vehicles are some you may already have in your refrigerator at home. ” Travis Calhoun, marketing development manager-Ford West Coast market area , told Nerd Stalker. “(The) Go Further Marketplace in San Francisco is an effort to demonstrate the steps Ford and other key partners are taking to deliver smart and green products. Partners help share similar messaging within the retail space in a fun, exc...