Nerd Stalker

In this episode we talk to Daniel about how the advertising industry has totally changed on a massive level. We discuss specific points where ad strategies and failing and conversely how one can course correct and leverage better ideas to win. Daniel Brian Cobb is an Emmy Award-winning advertising executive, keynote speaker, and business strategist who has partnered with some of the world's most remarkable brands for nearly three decades—such as Disney, Warner Bros., Chick-fil-A, Coca-Cola. Cobb founded Daniel Brian Advertising (DBA) with the intent to reinvent the marketing industry. Cobb's motto is, “better brands for a better human condition”. He also serves on the board of the Make-A-Wish Foundation, CA-based Missions, and Me And Angel House Orphanages. He is the author of, "Surfing the Black Wave: Brand Leadership in a Digital Age".

listen to ‘Can and should great web based apps offer desktop apps?’ on Audioboo

Increase User Engagement With Gaming Techniques (Audio), FailCon 2010 talk. Moderator: Greg Mand ; GSM Consulting Panel: Rebecca Watson ; gWallet Farb Nivi ; Founder,Grockit Mihir Shah ; CEO, Tapjoy

Clipped from: uxmovement.com ( share this clip ) "One of the most important and difficult pages to design for web applications is the pricing table. When users get to your pric ing table, they likely have a basic under stand ing of your web application and what you offer. Now, they want to know how much they have to pay to use your application. If your pricing table isn’t effectively designed for conversions, you are probably losing potential cus­tomers. However, by applying these 5 effective design strategies, you could prevent that from hap­pening, and convert interested users into paying customers." Read More