Nerd Stalker

SCORE Releases Infographic on Video Marketing for Small Businesses Image courtesy of SCORE Who isn't trying video today. Barrier to entry is as simple as a smartphone but what videos should a small business focus on? Businesses are creating cost-effective promotional videos in a range of categories, including explainers, product demos and testimonials, and these videos are performing well with customers on small business websites and social media pages. Below are some stats on videos that can help you tell your story.

Small Businesses use Collaboration Tools to Grow Faster and Turn Higher Profits  Want to know collaboration tools we use? This post is prompted by the inforgraphic below from  SCORE , the nation’s largest network of volunteer, expert business mentors. Score has published an infographic showing how small businesses that use online collaboration tools see 26% faster growth and 21% higher profits. Among businesses with fewer than 100 employees, 12% currently use online collaboration tools, while 17% plan to use these tools in the next 12 months. Businesses with 100-1000 employees are using collaboration tools at an even higher rate, with 28% currently using them, and 35% planning to use them in the next 12 months. 

A shift towards paperless loyalty club offers from plastic cards are coming and are mainly driven by the bigger brand's ability to harvest data mentioned in a story run by the BBC about consumer loyalty . What about the smaller and medium size retailers who are often family run and not digitally savvy. Enter PopMyDeal , a app service, which grows a retailer's business by offering direct loyalty rewards or referral rewards to frequent shoppers or visitors. We interview Frank Nguyen, co-founder and CEO of PopMyDeal who explains how this can help Small and Medium sized Businesses (SMB).

Seems the tools for retailers are always in the hands of the 'haves' and not the 'have nots'. So, small retailers, here is your chance to have a high tech solution for engagement whose promise is to be simple. Cheers+ is based on the TV show "Cheers" where "everyone knows your name. We talk with Sri Palakanam of neurLABS who developed this product. The premise is simple, a customer walks in, a low power beacon detects the customer, alerts the store owner and then the fun begins. Watch how Sri describes this simple but effective solution.