5 Sure-Fire Ways To Kill Your Company’s Innovation
Steven Blue of Miller Ingenuity Talks about Way You can Kill Your Company's Innovation by Steven L. Blue Innovation is difficult to come by. It is a fleeting concept that eludes most companies. In fact, the odds of a new product idea reaching full commercialization are less than 4%. And that is the best case. But, there are 5 sure-fire ways you can make certain innovation never sees the light of day at your company: Many CEO’s want innovation but only after “the real work” gets done. Here is a new flash: if you want to survive you better make innovation “the real work”. Make it a top priority for everyone in the company, not just the engineering department. How do you do that? By writing it into every job description. By rewarding and recognizing people who innovate. And yes, by asking people to leave if they don’t. When you make everyone responsible for innovation, it can be very scary. People will be afraid they aren’t up to the job because they are “not cre...