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Showing posts with the label Mark W Schaefer

Are You Getting Your Return On Influence?

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We were honored to interview again,  Mark W Schaefer , author of a great book about Influence - "Return on Influence." This book explains what the seven tenants of influence is in the digital era and how Klout has turned regular people into product influencers. Listen to some great insights and backstories of the book from Mark.

There Is a Zen to Twitter

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We were honored to interview, Mark W Schaefer , author of the best selling Twitter book, "The Tao of Twitter". His book is not only a primer on how to use Twitter but his "zen" philosophy on how to turn it into a real business connection powerhouse. In this interview, Mark was a real quote machine.