Nerd Stalker

Ace Metrix ®, the leader in measuring the impact of video advertising, released the 25 most-liked Super Bowl ads of the last five years. The last five years is relevant because brands have been more aware of social video channels as part of its reach. Ace Metrix claims that "t he number of ads released ahead of time, either on social media or through teasers, has gone from 8 percent in 2011 to 61 percent in 2015."  This is evendenced as we were able to embed each video you see below.  Budweiser dominates the list, producing six of the top ads, including the top three overall. This list uses Likeability  as the measure which is like the Nielsen  "likeability index" -- the number of people who liked an ad they saw and can remember the brand .  Led by its 2014 60-second “ Puppy Love ” ad with a Likeability score of 831 1 , the brand’s 2013 “ Brotherhood ” (804) and 2015 “ Lost Dog ” (802) closely follow. This list below is by rank, brand, title and (likeability)...

As sites like Flickr and Instagram continue to grow their user base, the rich supply of content becomes a powerful asset for potential end users like advertisers and media. A major challenge for industry authorities is determining how to leverage this content while preserving the rights and interests of its creators. Some sites have come under fire for selling user photos without compensation - Flickr recently issued an apology  for its controversial sales through the Flickr Wall Art platform. Others have created opportunity for users to seek out profit - Scoopshot recently launched IAN, the first platform where mobile photographers can earn advertising revenue from ads embedded in their photos. Find out more here .

listen to ‘Shop via TV with tvbay #appsworld’ on Audioboo Nerd Stalker interviews Slovakia based tvbay at AppsWorld in San Francisco. tvbay is revisiting that old promise of buying products as you see them on television. The demo I saw allowed me to purchase an item when the commercial of a given product(s) would air between the show your watching. We were able to add the item in the commercial to a shopping cart then purchase the item. The only hurdle I see for this would be the cable companies integrating this feature with their boxes and or ad partnerships. The unit and remote looked nice as did the ui but one wonders if the masses want to interact with their tv as opposed to abstracting that shopping experience out with a mobile device instead. Either way tvbay will be one to watch in this space.