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Showing posts with the label Pokemon GO

Pokémon Go: Marketing Lessons for the Non-Believers

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Karina Welch of Blue Fountain Media Shares the Hidden Potential of SoLoMo for Marketers a la Pokemon Go Pokemon Go Map (courtesy of Niantic Labs) Record breaking mobile app, Pokémon Go, now has more users than any other mobile game – ever. Since the apps launch just a few weeks ago, the global marketing community has been scrambling to create content their respective clients can share as a way of joining the conversation.

What If You Added A Story To Pokemon Go

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Robert Pratten Talks About the Current & Future of  Pokemon Go, AR & Transmedia AR and Transmedia Storytelling Could Add More to PokemonGo (photo courtesy of Transmedia Storytellers Ltd.) What if you were one of the Pokemon being hunted and captured as part of an adventure story that gets unfolded and retold every second? That is what Augmented Reality (AR) and Transmedia storytelling is all about. We talk with Rob Pratten , transmedia expert and founder and CEO of Transmedia Storytelling Ltd., about how AR can enhance transmedia storytelling if done right. He discusses that we think of Augmented Reality visually but challenges us that AR can be effective with other of our senses. Rob also gives some comment on the latest AR hit - Pokemon Go. Check out our interview with Rob below.

The Visual Phenomenon That is Pokemon Go

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We Scrape The Twitterverse of all the Interesting Places in the World that Pokemon Exist Pokemon Go Wants You To Explore the World (photo courtesy of Niantic Labs) One of the fascinating  things we see in Pokemon Go is where the player find Pokemon. We stalk players on the twitterverse find Pokemon in the most famous places around the world. Enjoy the montage!

Vimtag Wants You to Capture People Capturing Pokemon

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Vimtag   wants people to capture pictures of people playing Pokémon for a giveaway contest Vimtag , a leading provider of IP Cameras, launched a contest challenging people to send in pictures of people playing Pokémon similar to the ones above.  The giveaway started on July 18 and ends on  July 29 at 11:59 EST .

The Weekend Edition

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We Believe In Tech, Startups, Design & You The Nerd Stalker Weekend Edition Articles that caught the Nerd Stalker crew's eye from the last week.