The Sunday AM Snippet - 2016 Smartphone Sales to Increase Globally
GfK Upgrades 2016 Smartphone Sales Forecast; Buoyed by Emerging Asia & Africa & Resurgent China Markets Data courtesy of GfK Key Takeaways New connected consumers in emerging markets, especially rural China , continued to drive smartphone growth in 2Q16 Resilient mid- to high-end sales drive GfK to upgrade its 2016 smartphone market value forecast to USD 426 billion No immediate impact in the UK from Brexit Analysis of the latest smartphone sales trends has prompted GfK to upgrade its forecast for the year. Full year global smartphone sales value in 2016 has been increased from USD $400.7B to USD $426B , up five percent year-on-year. The cause is strong sales of mid-range to high-end units which has reversed the previous trend of low-end (< USD 100 ) share gains.