Social Intelligence Engine Scores the Top 50 Social Brand Power Rankings
Infegy's Atlas Engine Scores the Social Power Rankings Kansas City based Infegy has opened up a page tracking the top 50 social brands across the whole internet. In fact, you can see the top brands by year going back to 2009, or by month so far in 2015. The list was created through analysis of total conversations, brand sentiment and purchase intent. Rion Martin, Director of Marketing at Infegy, said "the report analyzed more than 800 brands worldwide and drew on millions of online conversations." From the tech point of view, there were 24 tech brands in the Top 50 and 16 were online brands which is where all the conversation is happening. A notable that raised our nerdy brows was Soundcloud at number 11 beating out YouTube at number 13. The dashboard shows not only rank but gender conversation and sentiment by gender, purchase intent and the monthly trend. We interview Rion about the report and some of the things that their social analysis engine has discovere...
