Pokémon Go: Marketing Lessons for the Non-Believers
Karina Welch of Blue Fountain Media Shares the Hidden Potential of SoLoMo for Marketers a la Pokemon Go Pokemon Go Map (courtesy of Niantic Labs) Record breaking mobile app, Pokémon Go, now has more users than any other mobile game – ever. Since the apps launch just a few weeks ago, the global marketing community has been scrambling to create content their respective clients can share as a way of joining the conversation.