Nerd Stalker

In this episode we talk to Daniel about how the advertising industry has totally changed on a massive level. We discuss specific points where ad strategies and failing and conversely how one can course correct and leverage better ideas to win. Daniel Brian Cobb is an Emmy Award-winning advertising executive, keynote speaker, and business strategist who has partnered with some of the world's most remarkable brands for nearly three decades—such as Disney, Warner Bros., Chick-fil-A, Coca-Cola. Cobb founded Daniel Brian Advertising (DBA) with the intent to reinvent the marketing industry. Cobb's motto is, “better brands for a better human condition”. He also serves on the board of the Make-A-Wish Foundation, CA-based Missions, and Me And Angel House Orphanages. He is the author of, "Surfing the Black Wave: Brand Leadership in a Digital Age".

As sites like Flickr and Instagram continue to grow their user base, the rich supply of content becomes a powerful asset for potential end users like advertisers and media. A major challenge for industry authorities is determining how to leverage this content while preserving the rights and interests of its creators. Some sites have come under fire for selling user photos without compensation - Flickr recently issued an apology  for its controversial sales through the Flickr Wall Art platform. Others have created opportunity for users to seek out profit - Scoopshot recently launched IAN, the first platform where mobile photographers can earn advertising revenue from ads embedded in their photos. Find out more here .

listen to ‘Shop via TV with tvbay #appsworld’ on Audioboo Nerd Stalker interviews Slovakia based tvbay at AppsWorld in San Francisco. tvbay is revisiting that old promise of buying products as you see them on television. The demo I saw allowed me to purchase an item when the commercial of a given product(s) would air between the show your watching. We were able to add the item in the commercial to a shopping cart then purchase the item. The only hurdle I see for this would be the cable companies integrating this feature with their boxes and or ad partnerships. The unit and remote looked nice as did the ui but one wonders if the masses want to interact with their tv as opposed to abstracting that shopping experience out with a mobile device instead. Either way tvbay will be one to watch in this space.

“Were seeing 16 almost 17 minutes per day of engagement" those numbers are stratospheric. Launched in 2008, ItiBiti delivers a private-label consumer engagement platform for the computer desktop (with a mobile version in development for Q1 2011). This app provides an all-in-one social media entertainment and communications platform that is fully customized for each client, providing the ability to launch with their own exclusive content, promotions and advertising. The app is designed to instantly connect the brand with consumers the moment they log-on to their computer. Clipped from: www.itibitisystems.com ( share this clip ) This creates a truly unique custom branded environment that offers exclusive content, sophisticated communication tools and access to their favorite online communities, providing our clients a powerful opportunity to create deeper and richer relationships with their customers. This customized private label communications platform extends the reach of tradit...

(4mins) Interview with TurnHere Director of Marketing Morgan Brown at a Mashable SF party. TurnHere is a leading Internet video production and advertising company for both big brands and small businesses. Leveraging professional 7,000-strong filmmaker network, TurnHere creates professional-quality, authentic, engaging online video around the world at a fraction of the cost of traditional production. Big brands looking to make video an important aspect of their Web presence and online directory resellers looking to offer online video to business customers turn to TurnHere for their online video needs.

We attend the Snap Summit in San Francisco and get a chance to speak with Offerpal Media Director Julie Craft. Offerpal handles a massive virtual currency platform which can make developers some seriously good money. The CPA rate is very inpressive, see the video for details. Offerpal is used in several social media games and virtual worlds, it's a fascinating business model and very successful. Offerpal's full-service platform enables Facebook, Bebo, and MySpace publishers to monetize their social applications, online merchants to generate new leads and increase conversions, and advertisers to reach their target consumers. They have one of the largest networks of premium advertisers and over 500 uniquely engineered offers.

I speak with Mike Harkey (Dirctor of Business Development) from Clearspring. We talk widgets, advertising, analytics and sharing. Clearspring looked to be a candidate for a large company type solution for certain type of marketing/advertising campaigns.