Game of Thrones Transmedia Style
How does Game of Thrones and Transmedia work? Transmedia Storytelling Ltd and Canal+ in Spain did a MMORPG game in parallel with the series Game of Thrones in Spain. They pulled all the stops on this using the series website, Sponsor in-store game codes and Social Media. We deep dive with Robert Pratten, CEO and co-founder of Transmedia Storytelling Ltd. on how their Conductrr product was the backbone of this transmedia MMORPG running along side the Game of Thrones series. Check out his interview below.