Nerd Stalker

Gagan Luthra of Cypress Semiconductor explains their PSoC ecosystem Tech brands can be big and small but there is nothing better than to learn from the big tech brands. At the recent Maker Faire, we saw a lot of self-similarity amongst the chip makers (Intel, Atmel, TI, ARM and Cypress Semiconductor) aka tech brands on how they built their product ecosystems. Basically they did it with open access, education and community building. Even, Make Media itself has similar characteristics in their ecosystem - openness, education and community building. We speak with  Gagan Luthra , product marketing manager of Cypress Semiconductor on how a tech brand like  Cypress Semiconductor  creates an ecosystem around their products. Why is an product ecosystem important? For a small company or startup, it can provide the reach that can be beyond borders. An product ecosystem is one that is open, accessible and self-sustaining. This following 10 'must' list can be scalable or com...

The evolving IoT space continues to evolve as chip makers gear-up for more powerful yet lower power devices. Enter Cypress Semiconductor, who has spent years on the programmable  System-on-a Chip (SOC) technology which has enabled consumer items like your Sonicare toothbrush and the old but not forgotten selection wheel on an iPod . Cypress is trying to carve out a space in the IoT market with Bluetooth Low Energy(BLE) technology married to their PSoC devices. Too technical? This means your BLE device can be smarter and can control more complex things.  We caught up with Gagan Luthra of Cypress Semiconductor at the last Maker Faire Bay Area to discuss their latest BLE offering. Check it out!