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Showing posts with the label brick and mortar

State of Brick and Mortars and E-Commerce

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Charese Embree of Fynd discusses the need of Brick and Mortars and e-commerce to co-exist Photo by Greg Viloria / Japantown Merchants Association With all the typical anchor tenants like Macys, JC Penney's and Sears reeling from profit erosion and losses, are Malls dead? Last year, retail intelligence provider PlanetRetail in their " Future of Retail: 10 Trends for Tomorrow " predicted that half of all malls will close. The one's that do survive will look quite different. The report seems to indicate that those who survive become more experiential and mall stores become showrooms with an e-commerce fulfillment backend. Almost back to the old 60's trade centers where centers promoting international trade between countries would carry only a handful of goods to "touch and feel." Brick and Mortar woes isn't all Amazon's fault with ease of shopping, fulfillment and returns as a recent Brandchannel article cites.  Will a shift back to trad...

What Brick and Mortars Can Do About Customer Engagement

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Seems the tools for retailers are always in the hands of the 'haves' and not the 'have nots'. So, small retailers, here is your chance to have a high tech solution for engagement whose promise is to be simple. Cheers+ is based on the TV show "Cheers" where "everyone knows your name. We talk with Sri Palakanam of neurLABS who developed this product. The premise is simple, a customer walks in, a low power beacon detects the customer, alerts the store owner and then the fun begins. Watch how Sri describes this simple but effective solution.