Zynga’s Mark Pincus: The ethical founder?
"Yes, Pincus did in fact say that “he did everything horrible in the book” to get revenue. By horrible, he did not mean backstabbing people, arbitrarily chucking cofounders, and such. In fact, what he did was hustle, and hustle through one of the biggest economic downturns in the history of business. He did indeed use offer networks at the same time that they were popular with large reputable companies. He copied competitor’s games. He stole talent out of established gaming companies like EA. He replaced or demoted several executives as the company grew quickly.
The type of hustling Pincus did is now considered de rigueur for startups, with Dave McClure now stating that the perfect startup has a hustler, a hacker, and a designer."