Why Do Developers Need Mobile CRM for their iOS Apps?

We interviewed Mark Ghermezian and Bill Magnuson, co-founders of Appboy who hope to make the mobile app space a happier place for both developers and consumers alike. Mark and Bill share their vision of the Mobile CRM space with our SocialGreg.
For mobile app developers and entrepreneurs, the crowded mobile app marketplace has been a place where connecting with users or potential users has created a publishing nightmare. The App store rating system is the only benchmarks of selection for consumers and one has to question its usefulness. Also, for consumers connecting with app owners and giving meaningful feedback in a closed loop is nearly impossible. 
The Appboy platform answers these concerns by giving the mobile app developers a great dashboard by crating user segments and providing individualized user insights, marketing to their customer base and receiving direct feedback from users. The Appboy platform enables better customer service and prevents negative feedback in the App stores.  
You can download the Appboy SDK here and you can follow them on twitter, Mark (@Markgher) and Bill (@BillMag) and their company,@Appboy.


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