Remember the Promise of Interactive TV Shopping? It's Back #tvbay #appsworld

Nerd Stalker interviews Slovakia based tvbay at AppsWorld in San Francisco. tvbay is revisiting that old promise of buying products as you see them on television.

The demo I saw allowed me to purchase an item when the commercial of a given product(s) would air between the show your watching. We were able to add the item in the commercial to a shopping cart then purchase the item. The only hurdle I see for this would be the cable companies integrating this feature with their boxes and or ad partnerships. The unit and remote looked nice as did the ui but one wonders if the masses want to interact with their tv as opposed to abstracting that shopping experience out with a mobile device instead. Either way tvbay will be one to watch in this space.


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