Making It Suck #UX


We travel across the country, continent and world to have conversations with real users to ensure that we understand their needs and that our design decisions will make their everyday tasks easier and more intuitive to accomplish.
But perhaps we can improve our methods by considering an inverse approach: What if our intent was to frustrate, rather than ease? What if we intentionally made things subtly challenging and unintuitive?
But perhaps we can improve our methods by considering an inverse approach: What if our intent was to frustrate, rather than ease? What if we intentionally made things subtly challenging and unintuitive?
From www.cooper.com (share this quote)
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