Brand Leadership, How the Whole Game Just Changed on You
In this episode we talk to Daniel about how the advertising industry has totally changed on a massive level. We discuss specific points where ad strategies and failing and conversely how one can course correct and leverage better ideas to win.
Daniel Brian Cobb is an Emmy Award-winning advertising executive, keynote speaker, and business strategist who has partnered with some of the world's most remarkable brands for nearly three decades—such as Disney, Warner Bros., Chick-fil-A, Coca-Cola.
Cobb founded Daniel Brian Advertising (DBA) with the intent to reinvent the marketing industry. Cobb's motto is, “better brands for a better human condition”. He also serves on the board of the Make-A-Wish Foundation, CA-based Missions, and Me And Angel House Orphanages. He is the author of, "Surfing the Black Wave: Brand Leadership in a Digital Age".