The 4 Pillars of a Customer Advocate Program

A relationship between a brand and advocate (assuming there is one) is built on love. Sounds cheesy but it’s true. One quote that I live by sums it up quite well … “if you love your customers, they will love you back and tell others.” Think of it as this concept of reciprocal altruism; where by a brand gives to its customers without any expectation of receiving anything in return. And even then an advocate might not have high expectations from a brand other than to keep building “kick ass” products or keep providing stellar customer support.
- Read More Thanks to @amywhiggins for the find.

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