How A Botched Email Invite Convinced Me To Sign up for Simple (formerly Bank Simple)

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We here at Nerd Stalker often sign up for startup betas under non Nerd Stalker accounts so we can fairly evaluate how a particular company is going to treat the general consumer. Some time back I signed up for a banking startup which was then called "Bank Simple" now just called "Simple". Long story short I finally got my email invite which read as follows,

"Hi Java::JavaNull,

Awhile back on July 23, 2010 you signed up for an invite to try Simple, a new way to save and spend. We know you've been waiting to replace your bank, and today we're pleased to invite you to do just that! ... "

Note that my name is not Java, so I combed the Simple site for a contact (not easy to find fyi guys), I quickly emailed notifying them of the marketing mistake. What I got back was totally unexpected, welcome, funny and probably what will push me over the edge to try the service.

"Oops! We got your name wrong on your invitation! Here’s a special message from me to you: https://simple.com/img/java-josh-null.jpg

Sincerely,
Josh and the Team at Simple"


Its refreshing to see such a responsive company but even more refreshing to see a company that conveys a smart sense of humor and fun culture, these are the type of companies we think people will want to do business with.

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