State of Brick and Mortars and E-Commerce
Charese Embree of Fynd discusses the need of Brick and Mortars and e-commerce to co-exist
|Photo by Greg Viloria / Japantown Merchants Association|
With all the typical anchor tenants like Macys, JC Penney's and Sears reeling from profit erosion and losses, are Malls dead? Last year, retail intelligence provider PlanetRetail in their "Future of Retail: 10 Trends for Tomorrow" predicted that half of all malls will close. The one's that do survive will look quite different. The report seems to indicate that those who survive become more experiential and mall stores become showrooms with an e-commerce fulfillment backend. Almost back to the old 60's trade centers where centers promoting international trade between countries would carry only a handful of goods to "touch and feel." Brick and Mortar woes isn't all Amazon's fault with ease of shopping, fulfillment and returns as a recent Brandchannel article cites.
Will a shift back to traditional local neighborhood Brick and Mortars be a possibility? Brick and Mortars will need to provide an experience and be coupled with e-commerce as discussed in a recent NPR article. We talk with startup founder Charese Embree of Fynd piggybacking on her experience coming from a Brick and Mortar background and now e-commerce startup. Charese shares her view of how Brick and Mortars and e-commerce can co-exist.