The Compelling Communicator - Tim Pollard
You attend numerous presentations and meetings a year--filled with the typically dense and disorganized PowerPoint decks--and leave most of them thinking, "Well, that's an hour of my life I'll never get back." But out of this sea of mediocrity, a rare few rise up, captivating you and driving you to action. What makes these few so special?
Despite what most people think, it's not because they were delivered well. It's because they were crafted in a way that deeply aligned with how your brain wants to consume information. The presentations that failed did so precisely because they violated the largely unknown "natural laws" that govern how people actually learn.
In The Compelling Communicator, you will learn a proven process for designing presentations that touch your audience in a highly impactful way, motivating them to take your desired action by:
Building around a small number of powerful ideas
Keeping content within the audience's "brain bandwidth"
Developing logical narrative structure
Anchoring communication in the listener's priorities
Creating "mind-sticky" storytelling and visuals
Crafting handouts that allow your presentation to live on after the handshakes
Filled with examples of exceptional--and not so exceptional--presentations, along with clear explanations of why they do and don't work, this comprehensive guidebook provides every tool you need to become a standout presenter whose message is certain to leave a powerful, lasting impression.
Tim Pollard is the author of The Compelling Communicator: Mastering the Art and Science of Exceptional Presentation Design. He is the founder and CEO of Oratium, a communications firm helping organizations from Fortune 500 companies to law offices hone their presentation and messaging skills. In his decades-long marketing career, Tim has held key positions with Barclays Bank, Corporate Executive Board and Peacemaker Ministries - a nonprofit specializing in conflict resolution. Originally from the U.K., Tim lives in Montana with his wife and four children.
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