Magix Buys Sony Creative Software that Includes Sony Vegas

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German MAGIX Software Gmbh acquiring a majority of the Sony Creative Software (SCS) products


Germany based Magix has announced the acquisition of most of Sony's Creative Software (SCS) products. By purchasing SCS products, Magix will expand its international growth. MAGIX Software GmbH is a leading creator of video, music, and photo-editing software and apps in Europe and is already well established in the US market. The SCS Catalyst Browse and Catalyst Production Suite will continue to be developed by Sony for professional broadcast and production applications though. "These products from Sony Creative Software are the perfect addition to our portfolio. We have already strengthened our presence in the United States in order to propel development and sales. This autumn, we plan to release new versions of the video-editing programs Vegas Pro and Movie Studio, which are heavily oriented toward the customer requirements of today," says MAGIX CEO Klaus Schmidt.
MAGIX will continue to support all current SCS customers who purchased products from Sony to ensure a seamless end user experience. It is unclear by the press release what product moves the company plans to take with Sony Vegas.
This move by Sony validates their move in 2014 in separating the audio/video part of its business to be an entertainment company.  Also, the success in the video camera business has not translated to increased sales for its video editing software where Adobe, Apple, Blackmagic (DaVinci) are entrenched.
MAGIX was started in 1993, has 3 offices in Germany and its US HQ is based in Reno, Nevada.

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Reading about Magix's acquisition of Sony Creative products on NerdStalker underscores the dynamic nature of the tech industry and how companies constantly evolve to meet changing demands. It's a testament to how industries have to stay agile and adapt, much like how the pest control industry has embraced 'pest control scheduling software' to optimize their operations. Even in seemingly unrelated sectors, there's a shared essence of innovation and the drive to leverage technology for efficiency
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