Stalking Startups - How to Develop a Multi-Product Platform Without Getting Crushed
Most people would say developing a multi-product platform as a startup is challenging bordering on insane. Recently, Nathan Beckord, Captain and CEO of Foundersuite, wrote a post in LinkedIn giving some advice and encouragement to people who want or is developing a multi-product platform - all without getting yourself killed. In this interview, we go in depth on Nathan's philosophy on multi-product platform development. Nathan offers some 'pearls', some 'nuggets' of wisdom if you want to tackle this problem as a startup. Why not? Of course, Nathan's company offers a multi-product platform that helps startups. Give it a view!
Here's How to do it Without Getting Crushed
#1 - Start with an "anchor tenant" product.
#2 - Build complementary products.
#3: Build ancillary "experiments."
#4: Tie it all together in an intuitive way.