Amazon Just Keeps Prime'ing the Pump with Prime Reading

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Amazon introduces another benefit into the "All-You-Can-Eat" Prime Membership - Prime Reading

Prime Reading (Photo: Business Wire)
Prime members are now able to read as much as they like from a selection of over a thousand top Kindle books, magazines, short works, comic books, children’s books and more – all at no additional cost ( photo courtesy of Amazon and Business Wire)
Amazon's marketing engine is gearing up for the holidays. Amazon recently introduced Prime Reading, a new reading benefit for U.S. Prime members. Bridging another segment into the Amazon Prime family. The $99 Prime membership adds unlimited reading from a rotating selection of books, magazines, comics and more – at no additional cost. Believe it or not, No Kindle device required – Members can enjoy using the free Kindle apps for iOS and Android as well as from any Kindle or Fire tablet.


 The member can Enjoy best-selling Kindle books including The Hobbit, Harry Potter and the Sorcerer’s Stone, The Man In the High Castle, The Millionaire Next Door, Half Way Home and When I’m Gone, comics such as The Complete Peanuts Vol. 1 and Transformers: Robots in Disguise Vol. 1 as well as short works including Kindle Singles from Andy Borowitz, Stephen King,Jane Hirshfield and classic works from Gloria Steinem, Norman Mailer and Kurt Vonnegut.
Explore current issues of premium digital magazines including Bon Appétit, National Geographic Traveler, People, Sports Illustrated, HGTV, Popular Mechanics, Golf Digest, Runner’s World and more.

 With a big user base, you can take advantage of engaging members in new ways and cross-promote your portfolio products. “This is a new and exciting way for our premium brands to reach and engage with Amazon’s Prime members,” said Monica Ray, Executive Vice President of Consumer Marketing at Condé Nast. “Prime readers can now keep up with all the latest news, trends, tips and so much more with the rotating selection of our magazine brands.”


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