Finish Your Product's Concept with Yeti's Guide to Product Design Sprints

Yeti LLC Releases Product Design Sprint Guide

Product Development (photo courtesy of Pablo by Buffer)
Want to rapid develop?  Today, San Francisco-based design and development firm, Yeti LLC  founded by , has released “The Definitive Guide to Product Design Sprints,” a comprehensive, start-to-finish manual covering why, when, and how a proper design sprint can take an idea to tested prototype in just five days. Pioneered by the Google Ventures team, a design sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. It's a rapid prototyping session in which your product's riskiest assumptions are tested with real users, providing valuable design insight to maximize the product's impact.

Idea to Learning

The Design Sprint (Photo Courtesy of Google Ventures)

“The point of the sprint isn’t to build a working prototype; it’s to prove a concept... Once you’ve done that, you can move into a more formalized prototyping process.” - Tony Scherba - CEO, Yeti LLC

“The Definitive Guide to Product Design Sprints” begins with identifying a key component: who should be involved in a product design sprint, and how they should be involved. 

“Hosting a strategy workshop ahead of the sprint has been crucial in getting our clients and our team on the same page,” said Yeti founder and CEO, Tony Scherba. “Once we’ve nailed down who needs to be involved in which part of the process - from creative input to buy-in at certain stages - we can move into the work.”
Yeti identifies 5 Stages to Design Sprints, which take place across five business days: Understand, Diverge, Converge, Prototype, and Test. “It’s best to start a design sprint on a Monday so you have everything time-boxed into one week,” added Scherba.
In addition to outlining the 5 Stages to Design Sprints, Yeti also includes key tips to make the overall experience a successful one, including: 

  • Designate a single facilitator to manage the sprint and corral others as needed
  • Choose the right physical space and make it a device-free zone
  • Keep an open mind and be prepared to improvise
  • Accept that your tested prototype could be a total bust, but even failure can provide valuable lessons

For more information on prototyping, check out Yeti’s “Ultimate Guide to Prototyping Success”.

Link to original press release.


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