Is Your Nightlife Social - Interview with Artin Nazarian
Vertical social networks seem to be hitting the social network scene more often. We did a food social network recently and we now look at nightlife or "clubbing." In this interview, we talk with Artin Nazarian, co-founder of SocialNightlife about his new vertical social network. Artin discusses the parallels of Social Networks to the TV industry and offers a place where vertical social networks can exist.
SocialNightlife Brings a Customer Service Element to Social Networks
"I was noticing MySpace when venues were using a personal profile but using it to promote a venue instead."
"I was thinking where social networking is going,Veritcal or niche type of network... Facebook and others are like the networks ABC, NBC, where in 50s, 60s that is all the players in the TV world and huge but then what ended up happening Cable was born. And this is exactly what is happening in Social Networking."
"Vertical or niche social networks cannot offer just market but they must offer business tools."
SocialNightlife is an interesting take on niche social networks. SocialNightlife appeals to four nightlife demographics - venues, venue operators, performers(DJs), general fan. For the venue operator, it is a place one can manage events and provide customer service like table reservations or guest lists. For the partier, it offers choice and a way to interact with each venue as well as others. SocialNightlife is the perfect automation tool for the venue operator. SocialNightlife looks to monetize using advertising, sponsorships and subscription (VIP) services.